After Facebook, YouTube is the second most popular social media marketing platform. If you take my word for it, I won’t have to go into statistics.
Having decent videos with appropriate titles is the fastest genuine method to increase your SEO ranking. A video makes it 53 times more likely that your video will be shown on the first page of Google’s results.
Try a popular Search “How to reduce Tummy” and you would find two/three YouTube videos on the start page of Google Search Results.
These videos for a popular search keyword would be the ones with large views but by unknown persons. So YouTube can catapult you to the front page for popular keywords even though your website is new.
Contrary to popular perception, it is not difficult to make your own YouTube videos with normal digital cameras or for that matter a phone camera; just take care of proper lighting, clarity of videos (without pixelation) and record clear audio without background noise.
Five steps to follow for better SEO through YouTube
Before you upload the video to YouTube, ensure the filename of the video contains your keyword phrase or what the videos are actually about. For example, if your video is about real estate tips, the filename of your actual videos should be RealEstateTips.avi (or any acceptable video format extension).
2. Meta Tags
When you upload a video to YouTube, you are able to give your video a title, Description and tag to help YouTube understand what your video is about. Ensure you include your keyword phrases in all three sections.
3. Social Bookmarking
Submit your video to social sites such as Digg, Delicious, StumbleUpon, and 1+. This will let the search engine know your video is popular and is being shared across multiple platforms.
Although we are focusing on YouTube, let’s not forget the other video sharing website out there. Submit your video to Dailymotion, MetaCafe, Revver, Blip.TV, etc. This will again let the search engines know your video is travelling across different videos sharing websites which increases the likelihood of your video ranking organically in search.
5. Video Script
This is not a factor that is taken into consideration yet, but soon YouTube will actually be looking at the content in your videos as they translate the dialogue. They will check to see how many times your key word phrase appears. Where does it appear – at the beginning of the video where it is likely to be perceived as more important? Or at the end of the video which is indicating it may not be as important.